Current Tourism Initiatives

Tom Pridmore is the Tourism and Events Officer. He responsible for the marketing of the area and the development of new tourism products. His role also includes the promotion of events which attract visitors to the area.

Ribble Valley Official Visitor Guide 2014

Work has begun on the 2014 guide and the Council is keen to received ideas for articles and editorials, as the proposal magazine format, which has proved so successful in 2013, will be repeated for the next edition.

Tourism and Events Officer Tom Pridmore said, "This year's guide was designed to serve two functions, firstly, as a traditional visitor guide aimed at attracting people into the area, whilst at the same time offer a quality of content and detail that will help guide people around the area once they are here." Tom added, "this new format has been popular with both visitors and advertisers, and we are looking forward to building on our success".

Ribble Valley Tourism Association (RVTA) members will, once again, be offered a discount on the 2014 advertising rates.

The guide will only normally feature advertisers in any editorial and we are keen to receive any interesting stories or ideas to further improve the quality of the guide. Please contact 01200 414496 or email

Visit Ribble Valley Website is the official tourism website for the area. In order to keep our visitors well informed, we endeavour to keep the information contained within in up to date and relevant. Much of the information on businesses and events is shared with the Visit Lancashire website. Tourism businesses should regularly log onto to these sites to check the accuracy of the information relating to their establishment. If amendments are required please email to let us know.

'Love Ribble Valley' Facebook

A new Facebook page has been launched promote Ribble Valley tourism To find out more, log on to Facebook, search 'Love Ribble Valley' and then 'Like the page' Simple as that! We will promote events and tourism news and any special offers available.

Events 2014 and beyond!

We are very keen to help you promote your events both in what's on listings as well as on the Visit Ribble Valley website. If you wish to promote your event on our website as well as Marketing Lancashire, then complete the Tourism events form or email Please provide as much information as possible about your event.

Visitor Information Points

The Ribble Valley Tourism Association, in partnership with the Council, is keen to develop a number of Visitor Information Points (VIP) around the borough, where visitors can pick up local information. The VIP's will be at busy public locations, usually close to popular visitor routes as well as being accessible and open as often as possible. The VIP's will be well advertised and therefore provide the opportunity to attract more visitors to a location.

If you are interested, contact Tom Pridmore, Tourism and Events Officer, Ribble Valley Borough Council, on 01200 414496 or email

'Ribble Valley is a wine tourist's dream'

Use a self-catering break in the Ribble Valley to extend your wine knowledge, rather than relying on a badly-stocked office' that's the advice from Fiona Beckett of The Guardian newspaper. 'If you want a wine holiday, you tend to think of areas such as Burgundy, the Loire, or Champagne, but it's possible to have a wine-focused holiday much nearer home in the Ribble Valley, home of some of the best Wine Merchants' 

Award-Winning Food Trail Has An APP

AN award-winning food trail that has championed Ribble Valley produce and been emulated as far afield as Tasmania, now has its own app.

The Ribble Valley Food Trail, launched in 2008, features producers, shops and restaurants providing top-quality food, exceptional customer service, and excellent provenance: food produced, sourced and consumed locally. Many are RVTA members

The trail has been a runaway success, winning a raft of awards and critical acclaim, and emulated in Oxford, Northern Ireland and even Tasmania.

And now it has its own free app that will open up a host of benefits to food trail members, food enthusiasts and visitors to Ribble Valley.

New technology is radically changing the way people interact. There has been a massive increase in the number of people using and communicating via the internet, email and mobile phones.

Over 80 per cent of UK adults are now online, with 43 per cent actively using social media and 56 per cent owning a web-enabled phone, while studies show 68 per cent of businesses have created leads from social media.

The Ribble Valley Food Trail app will open up a host of benefits, such as one-click booking, video and digital vouchers. Geo-located content will also enable vouchers and coupons to be delivered straight to mobile phones near businesses on the trail.

It is available on the AppStore and, in an android version, on Google Play.

Since the launch of the Ribble Valley Food Trail, Clitheroe now hosts a successful annual food festival and has been named Lancashire's official food town.


Marketing Lancashire has just announced an impressive shortlist for the Lancashire Tourism Awards 2013. The Awards 2013 will take place on Thursday 7 November at Blackburn Cathedral and will be one of the cathedral's first major corporate events, hosted by tourism expert, broadcaster and Travel Editor of The Independent, Simon Calder.

Ribble Valley boasts an impressive list of finalists.....

  • Park House B and B, Gisburn
  • The Spread Eagle, Sawley
  • Hackings Caravan Park, Clitheroe
  • The Stirk House Hotel, Gisburn
  • Bashall Barn, Clitheroe
  • Best Western Mytton Fold Hotel and Golf Complex,
  • Browsholme Tithe Barn, Clitheroe
  • Eaves Hall, Clitheroe
  • Mrs Amanda Dowson
  • Mitton Hall, Near Clitheroe
  • Stanley House Hotel and Spa, Blackburn
  • La Locanda Ristorante Italiano, Gisburn
  • The Parkers Arms, Clitheroe
  • The Stirk House Hotel, Gisburn
  • The Assheton Arms, Clitheroe
  • The Grand, Clitheroe
  • Clitheroe Food Festival

And some of these are up for more than one award!

Good luck on the 7 November!