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Ribble Valley Borough Council

Campaign to Tackle Rural Health Inequalities

Published Thursday 25th July 13

A campaign aimed at tackling health and wellbeing inequalities in Ribble Valley will be launched on Wednesday 31 July.

Ribble Valley Mayor Richard Sherras will launch the Ribble Valley Year of Health and Wellbeing during a showcase celebrating the public health work of several organisations and community groups in the rural borough.

The year has three core aims: to establish a dementia-friendly borough, promote healthy lifestyles and develop affordable warmth.

Bridget Hilton, chairman of Ribble Valley Borough Council's health and housing committee, said: "The project will identify the health and wellbeing priorities of Ribble Valley residents, the problems they experience accessing services, any gaps in services and the difficulties in delivering health and wellbeing initiatives to isolated rural communities.

"It aims to build on the council's successful Healthy Valley and Warm Homes Healthy People projects.

"It will also celebrate and reflect the valuable work undertaken by partner agencies and community groups in redressing health inequalities caused by the imbalance of resources available to rural boroughs such as Ribble Valley.

"It is hoped the showcase will attract more organisations and community groups to step forward and join the Ribble Valley Health and Wellbeing partnership."

The showcase in the Ribble Valley Borough Council Chamber will feature the work of the council, Ribble Valley Homes, Help Direct, Age Concern, Crossroads Carers, St Vincent's Housing Association, Ribblesdale Children's Centre, the Little Green Bus, Citizens' Advice Bureau and Homestart.

The Year of Health and Wellbeing will include the creation of a dementia-friendly community, the establishment of a volunteer carers' network, the launch of a falls prevention scheme and development of housing in the borough suitable for the elderly.

There will also be a range of initiatives aimed at encouraging personal health and wellbeing, including weight loss and activity and exercise programmes.