New-Look Visitor Guide is Better than EverPublished Friday, 02 May 2014
Ribble Valley Borough Council has published its 2014 visitor guide, Discover Ribble Valley.
The new-look guide was redesigned in a coffee table magazine style last year, following consultation with customers and advertisers. It was a great success, doubling in size from previous editions and attracting significant interest.
This year’s guide features sections on food, shopping, heritage, outdoor activities, weddings, the arts, events and a comprehensive accommodation listing.
It also features recipes from top local chefs Nigel Haworth of Northcote Manor and Stosie Madi of the Parker’s Arms.
Ribble Valley Borough Council’s tourism and events officer, Tom Pridmore, said: “Discover Ribble Valley focuses on businesses with a real story to tell offering authentic visitor experiences around the themes of food, country walking and shopping.
“The guide has been very well received since undergoing a revamp and interest in this year’s publication has been high.”
Latest figures have revealed that day-trippers and weekenders are flocking to Ribble Valley in their droves.
National tourism figures show that visitor numbers in Ribble Valley increased by three per cent last year, from 3.5million to 3.61million, with a corresponding increase in tourism spend of seven per cent, from £159.16million to £169.61million.
Ribble Valley Borough Council’s tourism team works in partnership with the county’s tourist board – Marketing Lancashire – and the Ribble Valley Tourism Association to promote and develop the local visitor economy.
Tom Pridmore added: “Ribble Valley has a strong brand as a visitor destination, particularly for food and hospitality, countryside pursuits and heritage.
“And we are working with our partners and a buoyant and entrepreneurial private sector to ensure this remains the case.”
Discover Ribble Valley has been distributed to tourism exhibitions and visitor information centres across the UK.
You can view the Discover Ribble Valley guide online at www.discoverribblevalley.co.uk.
Alternatively, it is available from the Visitor Information Centre and Platform Gallery in Station Road, Clitheroe (01200 425566).