2015 Visitor Guide is Flying off the ShelvesPublished Wednesday, 25 March 2015
Ribble Valley Borough Council has published its 2015 visitor guide, Discover Ribble Valley.
The new-look guide was redesigned in a coffee table magazine style two years’ ago, following consultation with customers and advertisers. It has been a great success, doubling in size from previous editions and attracting significant interest.
This year’s guide features sections on food, shopping, heritage, outdoor activities, particularly cycling and walking; weddings, the arts, a What’s On and comprehensive accommodation listings.
It also features recipes from top local chefs Gareth Bevan, of Food by Breda Murphy, and Ryan Greene of the Foxfields Country Hotel, Billington.
Ribble Valley Borough Council’s tourism and events officer, Tom Pridmore, said: “2015 is an exciting year for tourism in Ribble Valley, which is hosting Stage 2 of this year’s Tour of Britain and, as well as being a premier food destination, is now an emerging wedding destination.
“Discover Ribble Valley focuses on businesses with a real story to tell offering authentic visitor experiences around the themes of food, outdoor pursuits and weddings.
“The guide has been very well received since undergoing a revamp and demand for it is increasing year-on-year.”
Latest figures have revealed that day-trippers and weekenders are flocking to Ribble Valley in their droves.
According to national figures, visitor numbers in Ribble Valley increased by 1.6 per cent in 2012, from 3.6million to 3.66million, with an increase in tourism spend of 4.4 per cent, from £169.6million to £177.1million.
Ribble Valley Borough Council’s tourism team works in partnership with the county’s tourist board – Marketing Lancashire – and the Ribble Valley Tourism Association to promote and develop the local visitor economy.
The council spearheaded the multi-award-winning Ribble Valley Food Trail, is a principal partner in the Clitheroe Food Festival and is at the forefront of Ribble Valley Wedding Heaven, a partnership with 15 venues licensed for marriage ceremonies and civil partnerships aimed at promoting the borough as a premier wedding destination.
Discover Ribble Valley has been distributed to tourism exhibitions and visitor information centres across the UK. It is also available from the Visitor Information Centre and Platform Gallery in Station Road, Clitheroe (01200 425566).