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Tourism Businesses Focus on Group Travel

Group Events
Tom Pridmore, Tourism and Events Officer (left) and Steve Reid (Right) with participants at the event
Published Monday, 12 June 2017

Tourism business leaders join together to encourage more group visits into the area.

The Council, in partnership with the Ribble Valley Tourism Association, has held a workshop on how to increase the number of quality groups visiting the area. It was facilitated by leading group travel consultant, Steve Reed Tourism, and attended by some of Ribble Valley’s leading tourism businesses, including attractions and accommodation providers. It also involved representatives from tour guiding and coach operators. The workshop discussed ways to attract more, and better quality, groups from identified target areas.

A partnership group, coordinated by the Council’s Tourism Officer Tom Pridmore, has now been created to take the initiative forward. The partnership is keen to ensure that group travel is developed in sensitive and sustainable ways, by making information about suitable opportunities more accessible, and by identifying routes and opportunities capable of welcoming quality groups.  

Consultant Steve Reid said ‘Ribble Valley features an interesting cluster of coach-stop attractions, including quaint market towns, heritage attractions, food experiences, accommodation, all enjoyed along scenic tour routes so there is much to appeal to the group tourism market’ Steve added the secret of success will be businesses working collaboratively to create interesting itineraries, so, given the way in which Ribble Valley businesses work together, this presents a great opportunity.’

The businesses met to look at ways to provide better service for group visitors.

Tom Pridmore said: “It was great to get some of our top providers together for this special group travel planning session. Everyone contributed to what turned out to be a worthwhile day – an event which sets the scene for more group bookings for Ribble Valley.”

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