Visitors Flock to our ‘Dordogne’

Visitor guide 2018 2
VISITOR BOOST: Ribble Valley Borough Council leader Ken Hind (right), with the council’s tourism and events officer, Tom Pridmore.
Published Monday, 26 March 2018

Visitors are flocking to Ribble Valley, according to new national figures.

Ribble Valley now attracts nearly 4million annual visitors, an increase of 6.3 per cent, who spend around £120million between them, the Marketing Lancashire figures show.

Ribble Valley Borough Council leader Ken Hind said: “Tourism is a key part of our economic strategy and we recognise its potential for growth.

“Our challenge is to develop the visitor economy, while ensuring it does not detract from the beauty of the area, or adversely affect the local community.

“This is why we are implementing a strategy that targets key markets, such as food and drink, walking and weddings.”

Ribble Valley is one of the UK’s premier food destinations, dubbed ‘the Dordogne of the UK’, while Clitheroe hosts an annual food festival that attracts tens of thousands of visitors.

At personal request, His Royal Highness the Prince of Wales visited a food festival showcase in the town last year, while Holmes Mill hosted a conference organised by Marketing Lancashire and the Department of International Trade to celebrate Lancashire’s £735million food economy.

A key tool in the borough’s tourism offer is the Ribble Valley Visitor Guide and this year’s publication is flying off the shelves.

It features sections on food, shopping, heritage, outdoor activities, weddings, the arts and comprehensive events and accommodation listings.

It also features an innovative section dedicated to dog-walkers, including the best dog-walking routes, dog-friendly places to stay, a ‘dog play barn’ and programme of dog pub walks.

Discover Ribble Valley has been distributed to tourism exhibitions and visitor information centres across the UK, and is available from the Visitor Information Centre and Platform Gallery in Station Road, Clitheroe, or can be ordered from visitribblevalley.co.uk.

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